My Story

🌿 A Founder’s Letter

From My Heart, Through Nature, To You

Dear beautiful soul,

Ayla Naturals began with a simple but unshakeable conviction:
beauty should never come at the cost of our health, our values, or our planet.

For years, I watched the world drift away from the purity of its own beginnings—
shelves filled with products crafted from chemicals that weighed heavily on our bodies
and even more heavily on the Earth.
I knew there had to be a kinder way,
an honest way,
a natural way.

And so, I turned back—to the wisdom God planted in every leaf, root, and drop of oil.

My journey began in my own hands.
Small jars.
A few herbs.
A heart full of hope.

I spent hours reading, learning, and experimenting with the gifts of nature,
testing them first on myself, then on my children, then on the people I loved.
Among all the plants I explored, one spoke louder than the rest: Aloe Vera,
the green healer—gentle, patient, extraordinary.

I planted it in my backyard, nurtured it under the Jordanian sun,
and used its pure gel on my skin and hair.
Slowly, something beautiful happened.
Friends noticed.
They saw the glow, the calmness, the change.
They asked for jars… then more… until my kitchen sanctuary
became the birthplace of a dream larger than I had ever imagined.

As demand grew, I looked for a way to scale without losing integrity.
I found manufacturers here in Jordan who shared my belief
that beauty belongs to nature—not to harsh chemicals.
Together we created my first official product,
“Aloe Me Some Coconut,”
and with it, the very first heartbeat of Ayla Naturals.

But my journey was unfolding alongside another one—
caring for my children while battling cancer.
There were days of pain, days of doubt,
yet this dream kept growing, nourished by love:

Love for nature.
Love for women who deserve honest, safe skincare.
Love for animals and all living things.
Love for the community that believed in me before I believed in myself.

Ayla Naturals is more than skincare.
It is a prayer.
A hope.
A quiet rebellion against anything that harms our bodies or our Earth.
It is my love letter to resilience, to women, to the divine care found in nature.

And because love must always flow outward,
I made giving back part of the very soul of this brand.
A portion of Ayla Naturals’ revenue is dedicated to caring for the poor, the displaced,
and those suffering hardship and conflict.
Your support becomes warmth, shelter, and dignity for someone in need.
You help heal more than your own skin—you help heal lives.

The journey is still unfolding, and from the deepest place in my heart,
I invite you to walk this path with me.
When you choose Ayla Naturals, you support a small, woman-led Jordanian business,
a commitment to clean beauty,
and a story of hope, faith, and healing.

Thank you for believing in this dream.
Thank you for letting nature touch your life
the same way it touched mine.

With all my love,
Bayan Abumoghli
Founder, Ayla